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The Skyscraper Technique is a four-step process popularized by Brian Dean that unveils a clean, straight forward path to building a massive audience.
The steps are:
- Step 1: Find link-worthy content around a topic with search volume
- Step 2: Make something even better
- Step 3: Reach out to the right people to generate the links needed to rank
- Step 4: Repeat with a new topic
Brian uses the metaphor of a skyscraper for this technique to elicit the idea that to stand out in a city, you need to build the biggest skyscraper. Nobody cares about the 8th biggest skyscraper—they only care about the tallest.
So, in summary, your job as a content creator is to create the biggest, baddest content out there—and then tell people about it.
So don’t be shy, get your content out there in as many places as possible so you end up with a good strong stream of people visiting your super fast and state of the art website. Home